MOEV - Annurcatin Water Treatment

A Korean hair treatment from MOEV — not a conditioner, not a mask. This is a water-activated ampoule-to-cream that transforms with your shower's heat and steam to deliver deep cuticle care. Apply to damp hair, let the steam do the work, rinse out. Lightweight, absorbs fast, no heavy residue. Scalp irritation tested. Has fragrance (fruity citrus, floral, warm woody base). 300ml.

• Annurcatin — Annurca Apple Bioactive for Stronger Hair — derived from the Annurca apple (Southern Italy). Strengthens hair keratin structure and improves hair fiber quality with consistent use. The hero ingredient that makes this treatment different from standard conditioners.
• Apple Fruit Extract — Nourish + Protect — rich in vitamins and antioxidants that nourish the hair shaft, restore shine, and help protect against environmental damage.
• Biotin (Vitamin B7) — Keratin Support — supports keratin production and strengthens hair from the root. An essential nutrient for healthy, resilient hair.
• Steam-Activated Ampoule-to-Cream — Deeper Than a Conditioner — the formula starts as a lightweight water texture, then transforms into a rich cream when it contacts heat and steam in the shower. This opens the cuticle and lets the actives penetrate deeper than a standard rinse-out treatment can reach.
• Lightweight + Daily Use — No Buildup — water-based formula absorbs fast and rinses clean. No silicone-heavy residue or weigh-down. Suitable for daily use on all hair types including fine, curly, and color-treated. A little goes a long way.